“Architecture is not about math or zoning — it’s about visceral emotions,” says Marc Kushner. In a sweeping — often funny — talk at TEDTalks, he zooms through the past thirty years of architecture to show how the public, once disconnected, have become an essential part of the design process. With the help of social media, feedback reaches architects years before a building is even created. The result? Architecture that will do more for us than ever before.
Kushner’s core belief is that architecture touches everyone — and everyone is a fan of architecture, even if they don’t know it yet. New forms of media empower people to shape the built environment, and that means better buildings, which make better cities, which make a better world. To that end he wrote the TED Book The Future of Architecture in 100 Buildings, published in March 2015, to challenge the public to help shape tomorrow’s designs.
Video and article text via TED