We are now firmly in the age of photorealistic renders. Never have architects been able to create such perfect visualisations of their projects before construction.
And yet, this technology comes with its dangers – and marketers eager to exaggerate angles can make buildings appear taller, greener, or more environmentally-friendly than they really are.
The temptation is only magnified in the age of social media, where a dramatic CGI image can easily make headlines around the world. So, how accurate are renders when compared with their final reality and are we actually making huge, emotive decisions about building on misleading information?
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Presented and narrated by Fred Mills.
Additional footage and images courtesy of Forbes Massie, Heatherwick Studio, Mark Wickens, Bjarke Ingels Group, Rasmus Hjortshøj, Mecanooo, Lauren Ghinitoiu, Vincent Callebaut Architectures, Foster + Partners, Elenberg Fraser, Build Australia, Glass Bead, City of London, Archigram, PNB Merdeka Ventures, Pelli Clarke Pelli Architects, SHoP Architects, Peter Murdock, Max Touhey, Zaha Hadid Architects, Iwan Baan, Helene Binet, Alex Hogrefe, UrbanExploreMEL, Fender Katsalidis Architects, RSI STudios, Stefano Boeri Architetti, MVDRV, UNStudio + Cox Architecture, Boeri Studio, Büro Ole Scheeren, OMA and Hufton + Crow.
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