‘’You are a great designer, but no one knows. Now what?’’ Partner at MVRDV, Jan Knikker, gives you an answer to this question. He explains important aspects of PR and Business Development for architects through anecdotes, general information, tips and vital insights during a lecture at IE University – School of Architecture.
As Partner and director of strategy at MVRDV, Jan Knikker drives the Business Development and Public Relations efforts, spearheading a large and dynamic studio that also includes the office’s visualization capacity. He further leads the office’s branding efforts, and MVRDV’s expansion into new markets, by supporting the office’s ambition to generate solutions to global challenges through a multifaceted approach to architecture and urbanism.
Video courtesy of MVRDV